Skipper and Sons

Branding Logo
Skipper and Sons Project Hero Image

Overview

This project modernized and simplified Skipper & Sons Electric's brand identity by replacing a cluttered, inconsistent system with a streamlined design. I introduced a bold bird‑and‑lightning logo, a modular color palette, and clear typography hierarchy. Together, these elements reduce visual noise and position Skipper & Sons as a modern, reliable, and approachable electrical service provider.

Logo

Skipper and Sons Logo Before Skipper and Sons Logo After

Colors

Skipper and Sons Colors 1 Skipper and Sons Colors 2

Previous Design Issues

The original identity had cluttered layouts, inconsistent logo usage, and multiple logos repeated across materials. Promotional offers competed for attention.

Skipper and Sons Before 1 Skipper and Sons Before 2

After

Skipper and Sons After

More

Skipper and Sons Hoodie Skipper and Sons More
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